Strategy Analyst – Business & User Strategy

As Strategy Analyst for an online gaming and digital entertainment platform group, you will work with the business team to develop its weekly strategy. You will use data to diagnose problems, identify target users, recommend forward-looking strategies and monitor their execution.

Your role

• Analyse weekly changes in users, membership tiers, products and operating metrics, and turn them into clear business conclusions and recommended actions
• Work from actual business cycles and fixed user cohorts, separating overall growth from changes in user composition
• Analyse activity, retention, deposits, withdrawals, valid turnover, tier progression, churn, promotional cost and profitability
• Help define target audiences, interventions, budgets, expected changes, observation periods and stop conditions
• Design control groups or other evaluation methods, and assess reach, participation, behaviour change, cost and incremental results for each campaign audience
• Maintain key metric definitions and raise data, attribution or definition issues as they appear
• Use AI to support SQL reviews, anomaly analysis, hypothesis development and report summaries, while remaining accountable for the final data and conclusions

What you will bring

• Fluency in Mandarin
• At least five years of experience in business analysis, operating analysis, data analysis or user strategy
• Strong SQL and Excel or Google Sheets skills, plus experience with at least one BI tool
• Experience analysing user segmentation, retention, churn, reactivation, campaign performance or incentive strategies
• The ability to turn data into business decisions rather than simply describing metric movements
• An understanding of comparable cohorts, control groups, incremental impact, attribution and normal data fluctuations
• The ability to clearly distinguish facts, hypotheses and conclusions that still need validation
• Experience using AI for analysis, including validating AI-generated SQL, analytical reasoning and conclusions

What is on offer

• A monthly salary of around USD 5,000 to 10,000, paid over 12 months. The final offer depends on your current salary, how closely your experience matches the role, and the interview assessment
• A performance-related bonus
• Relocation support: a flight to Hong Kong and one month's hotel accommodation when you join
• The role is office-based in Hong Kong. Longer-term accommodation is not provided, and the monthly salary takes this into account