Campaign Operations Manager

An online gaming and digital entertainment platform group is hiring a Campaign Operations Manager in Hong Kong. You will design campaigns around activation, retention, tier progression and reactivation goals, choosing the right mechanics and keeping budgets under control to drive measurable changes in user behaviour.

This is a hands-on role covering the full campaign lifecycle, from planning and budget modelling through configuration and launch to post-campaign review, with AI used throughout to improve design, quality checking and content.

Your role

• Develop campaign plans based on business goals and user segmentation, with clear target audiences, expected behaviours and success metrics
• Define campaign thresholds, rewards, duration, budget, caps, mutual exclusions, cooldown periods and stop conditions
• Estimate budget consumption before launch under different participation, completion and reward-redemption scenarios
• Own campaign pages, copy, creative materials, configuration, testing, customer-service instructions and launch schedules
• Verify user eligibility, reward amounts, participation flows, fulfilment timing, duplicate claims and exception scenarios
• Monitor participation, completion, budget, complaints, abuse and system issues while campaigns are live, and make timely adjustments
• Evaluate user behaviour changes, campaign costs and incremental results after each campaign ends
• Build a campaign-mechanics library covering applicable audiences, historical results, costs and risks
• Use AI to support campaign-mechanic design, rule checking, copywriting, test-case generation and localisation

What you will bring

• Fluency in Mandarin
• At least three years of experience in campaign operations, growth operations or marketing operations
• Experience independently managing the full campaign lifecycle, from planning and budgeting to configuration, launch and review
• Experience with activation, retention, tier progression, reactivation or segmented-user campaigns
• Working knowledge of data and cost management, including independent budget estimation and campaign analysis
• Familiarity with campaign configuration, CRM, BI and standard workplace tools
• The ability to spot ambiguous rules, duplicate incentives, campaign fatigue and potential user abuse
• Hands-on experience using AI to improve campaign design, quality checking and content production

What is on offer

• A monthly salary of around USD 5,000 to 10,000, paid over 12 months. The final offer depends on your current salary, how closely your experience matches the role, and the interview assessment
• A performance-related bonus
• Relocation support: a flight to Hong Kong and one month's hotel accommodation when you join
• The role is office-based in Hong Kong. Longer-term accommodation is not provided, and the monthly salary takes this into account