Product Manager – Marketing Products

An online gaming and digital entertainment platform group is hiring a Product Manager to plan and build its marketing product suite end to end. You will create a complete user marketing loop covering exposure, campaign participation, task incentives, coupon distribution, reward claiming, messaging and retention, and use product innovation to lift user growth, activity and retention.

Your role

• Marketing hub: build campaign aggregation, featured topics and personalised recommendations to raise campaign exposure and participation. Deliver targeted, differentiated marketing content based on user lifecycle stage, VIP tier and user profile, and keep improving the marketing home page's information architecture, user journeys and conversion
• Task centre: own the overall product plan for the task centre, including daily, progression, recurring, time-limited and campaign tasks. Build a configurable task system that lets operations teams set up campaigns and incentive schemes quickly, and refine task guidance, completion paths, progress display and reward claiming to raise completion rates
• Coupon and benefits centre: own the overall product plan for the coupon centre and build unified coupon lifecycle management covering issuing, claiming, activation, redemption, expiry and history. Streamline the redemption flow to improve claim rates, usage rates and marketing conversion
• Rewards centre and fulfilment: build a unified reward claiming and fulfilment system covering every marketing campaign and operational incentive. Design consistent reward display, claiming, issuance status, reward records and claim history, and connect campaign rewards, task rewards, VIP benefits, referral rewards and other marketing rewards
• Marketing messaging: build the marketing messaging system, including in-app messages, push notifications, pop-ups, banners, floating entry points and the message centre. Set up triggers based on user behaviour, lifecycle stage and marketing campaigns for targeted marketing, and refine exposure strategy so marketing performs without overwhelming users, backed by unified messaging standards that lift overall conversion
• Data and optimisation: define the core metrics for marketing products, including exposure, click-through, participation, completion, claim, usage, retention and conversion rates, and use data analysis to keep improving the product experience and marketing results

What you will bring

• Fluency in Mandarin
• A bachelor's degree or above; computer science, software engineering, product design, information management, marketing or a related discipline is preferred
• 5+ years as an internet product manager; experience with gaming platforms, online entertainment, e-commerce, finance or growth products is preferred
• Hands-on experience building marketing products, growth products, CRM products or membership systems end to end
• Familiarity with product design for task systems, coupon systems, reward systems, marketing campaign platforms and messaging
• Strong data analysis skills and the ability to drive product improvements with data
• A good understanding of user growth, user lifecycle management and marketing strategy

Preferred

• Experience in online gaming, gaming platforms, online entertainment or internet growth platforms
• Experience building membership or VIP programmes
• Experience building marketing platforms, middle-platform (shared services) products, CRM platforms or operations platforms
• Familiarity with segmented user operations, targeted marketing and marketing automation
• Experience with A/B testing, user profiling, event tracking and data analytics platforms

What is on offer

• A monthly salary of around USD 5,000 to 10,000, paid over 12 months. The final offer depends on your current salary, how closely your experience matches the role, and the interview assessment
• A performance-related bonus
• Relocation support: a flight to Hong Kong and one month's hotel accommodation when you join
• The role is office-based in Hong Kong. Longer-term accommodation is not provided, and the monthly salary takes this into account