Product Manager – User & Marketing

An online gaming and digital entertainment platform group is hiring a Product Manager to own its user growth, membership benefits and marketing products in Hong Kong. You will translate user needs and business strategy into simple, effective and scalable product capabilities, then keep improving them based on how they perform in practice.

Your role

• Plan and improve products covering membership tiers, user growth, benefits, promotions, tasks and user communications
• Analyse the full user journey, from registration and activation to tier progression, retention and reactivation, to find experience issues and business opportunities
• Turn user segmentation, targeted promotions and weekly operating strategies into product solutions with clear user flows, operational configurations, data definitions and exception handling
• Build reusable marketing capabilities, including target audience selection, segmentation rules, reward thresholds, budget controls, mutual exclusions, cooldown periods, progress feedback and outcome tracking
• Work with Design, Engineering, Data, Campaign Operations and User Operations through development, testing, launch and acceptance
• Track adoption, participation, completion, cost and user behaviour after launch, and improve the product based on actual results
• Use AI to support user research, requirements development, prototyping, edge-case identification and test-case generation

What you will bring

• Fluency in Mandarin
• At least five years of digital product management experience, including three years in user, membership, growth or marketing products
• Experience independently owning a membership system, marketing platform, user growth product, benefits platform or task-based product
• The ability to turn complex business rules into simple user experiences and clear back-office configurations
• Basic data analysis skills, including the ability to read SQL and interpret BI reports and independently validating post-launch results
• Proficiency with prototyping, documentation and project management tools
• Hands-on experience using AI for requirements analysis, prototyping, testing or data-informed decision-making, with a clear validation process
• Sound judgement across user experience, promotional cost, rule-related risks and business returns

What is on offer

• A monthly salary of around USD 5,000 to 10,000, paid over 12 months. The final offer depends on your current salary, how closely your experience matches the role, and the interview assessment
• A performance-related bonus
• Relocation support: a flight to Hong Kong and one month's hotel accommodation when you join
• The role is office-based in Hong Kong. Longer-term accommodation is not provided, and the monthly salary takes this into account